Álvaro Machuca
I turn unclear brands into brands that speak for themselves. I’m looking to join a team where design and AI are part of everyday work, and there’s always room to try new approaches.
Brand and web design,
from start to finish.
I started in graphic design and moved into web design because that’s where so many of the brands I created ended up. I’ve worked in agencies and independently, taking projects from strategy to a live website.
Today I combine design with no-code development and AI, and I’m looking for a team where design and technology are part of everyday work.
Where I learned and
where I put it to work
EAE Business School
Master’s in Marketing & E-commerce.
Coursera
UX/UI course · User research.
Brand Master Academy
Specialist course in brand strategy.
Universidad de Ciencias y Artes de América Latina
Advertising Graphic Design, brand identity and corporate image. Diploma in Corporate Communication.
Freelance
Want Agency
Macsen Agency
StaffDigital
Novacons Construction
Fórmula Marketing Agency
How I can help from day one
I can help when workloads are high, bring an existing concept to life or lead a whole project, from understanding the business to launching the website.
Branding
Who you are, who you speak to and how you look.
- Brand strategy and positioning
- Naming
- Visual identity and logo system
- Brand guidelines
Web design
Websites that make sense at first glance and are easy to edit without me.
- AI-assisted no-code development
- Interface design in Figma
- Webflow, WordPress or Framer
- Editable CMS and responsive design
- SEO auditing and optimization
Graphic design
A consistent brand across every asset and channel.
- Digital campaigns
- Social media, editorial and stationery
- Editable templates
- Packaging
Projects
Five refreshed brands, including two new names and four new websites.
Zenware
Technology infrastructure
Brand refresh · Web design
2024
Their brand had fallen behind the competition, something that stands out even more in technology. It no longer represented them, and they didn’t feel confident presenting it to international clients.
I first refreshed the brand with a cleaner, more contemporary symbol. Then I built a website around what clients need, highlighting partners and the team’s track record to help them present themselves confidently abroad.
Zenware
Normandía
Business advisory
Naming · Visual identity · Social media · Web
2024
Previously called Napoleón, its name and heraldic crest suggested tradition and distance. The brand felt formal and cold, even though the business takes a hands-on approach to helping owners with legal, financial and other challenges.
A new name and a monogram that works even as an app icon. Orange breaks away from the sector’s usual blue, while custom illustrations make the brand more approachable and encourage clients to start a conversation.
Normandía
Freight Logistics
International logistics
Rebranding · Web design
2025
They wanted to reposition the business, but their existing brand didn’t reflect their industry or scale. They competed directly with major corporations, yet their identity didn’t show it.
A distinctive symbol designed to last, with route lines spreading from a single point. I kept the original navy and yellow, adjusting them for a more energetic feel so the transition would feel natural.
Freight
Ammora
Healthy baking
Naming · Visual identity · Packaging
2025
Previously called Organic Point, its generic name said little beyond the obvious. The logo was also too detailed to work at small sizes, such as on a label or social media profile.
The new name, Ammora, lets the messaging tell the organic story. A clean lowercase wordmark stays legible at small sizes, with a leaf hidden in the first letter as a subtle reminder.
Ammora
qualIT
Cloud security
Rebranding · Web design
2025
Their brand didn’t communicate what they did. The sector often relies on padlocks, hooded figures and warning red. These clichés create fear rather than trust.
A new logo and color palette. The Q forms an enclosed cloud that subtly doubles as a padlock, reflecting their cloud security service. Gradients bring a contemporary, technological feel without relying on clichés.
qualIT
A brand isn’t judged when you present it.
It’s judged when someone decides whether to trust you.
That’s why I always start with strategy
before designing the logo.
Figma
Illustrator
Photoshop
Canva
Webflow
WordPress
Elementor
Framer
Meta Ads
Google Ads
Shopify
WooCommerce
Claude Code
Codex
HiggsfieldI’d like to join
your team.
Get in touch to talk through any of these projects, or let’s sit down and discuss what your team is working on.
Or email me at alvarofmv@gmail.com or call me on +34 633 669 677